What if?
Posted by Vincent at 13:48 - Views: 137
Let’s start with little piece of history: Randy Ubillos and his group created the first three versions of Adobe Premiere, the first popular digital video editing application. Before version 5 was released, Ubillos’ group was hired by Macromedia to create KeyGrip, built from the ground up as a more professional video-editing program based on Apple QuickTime. Macromedia could not release the product without causing its partner Truevision some issues with Microsoft, as KeyGrip was, in part, based on technology from Microsoft licensed to Truevision and then in turn to Macromedia. The terms of the IP licensing deal stated that it was not to be used in conjunction with QuickTime. Thus, Macromedia was forced to keep the product off the market until a solution could be found. At the same time, the company decided to focus more on applications that would support the web, so they sought to find a buyer for their non-web applications, including KeyGrip; which, by 1998, was renamed Final Cut.
Final Cut was shown in private room demonstrations as a 0.9 alpha at the NAB exposition in 1998 after Macromedia pulled out of the main show floor. At the demonstration, both Mac and Windows versions were shown. When no purchaser could be found, Apple purchased the team as a defensive move. When Apple could not find a buyer in turn, it continued development work, focusing on adding FireWire/DV support and at NAB 1999 Apple introduced Final Cut Pro. In it’s current iteration’s of Final Cut Studio Pro 2, Final Cut Server and Final Cut Express. Apple has a whole end to end solution for the digital video post production market. Apple has created direct competitors for Premiere, After Effects, SoundBooth and Encore. This was a strategic defensive move against Adobe. Adobe was of course not amused by this move from Apple.
On April 18, 2005 Adobe Systems Incorporated gobbled up Macromedia in an all-stock transaction valued at approximately $3.4 billion. With this acquisition Adobe acquired all Macromedia’s technology including the application Adobe tried to destroy (Flash).
What if Apple hypothetical released an Adobe Creative Suite 4 killer. The application suite could contain a Photoshop, Illustrator, InDesign and Flash killer. So what would these applications look like? Let’s say Apple released a Photoshop killer called Image. Imagine an application that behaved and looked like any application from the Pro Suite, an Aperture on steroids so to say. Totally GPU accelerated using Apple’s OpenCL and of course written in Cocoa. An Illustrator killer called Draw and an InDesigner killer called Layout (based on the same code as Pages) of course native PDF and with the ease of iWork and last but not least Markup a HTML5/JavaScript/CSS editor based on the Core Foundations of Safari and with the ease of DVD Studio Pro.
With Final Cut Pro, Apple roughly claimed in 10 years 50% of US professional editing market share (according to a 2007 SCRI study).
What if Apple challenged Adobe…?
Tags: Adobe, Apple, Cocoa, Final Cut Pro, Flash, Illustrator, InDesign, OpenCL, Photoshop, QuickTime
To Flash or not to Flash
Posted by Vincent at 12:49 - Views: 381
The Adobe’s Flash drones are crying blue murder, the iPad doesn’t do Flash! Apple’s PR material on it’s website isn’t helping out either. If it’s broken don’t pretend it isn’t! Remember people we are dealing with companies here (Apple and Adobe) both of them have their own corporate agenda.
The big question is actually far more important: it’s not a question of using proprietary Adobe Flash or web standards it’s about accessibility of the content. Flash can be nice for enrichment but the same can be accomplished using HTML5/CSS/JavaScript. So poor lazy web developers rule our online experience and only bet on Flash because “everybody” (98%) has Flash installed. But what if you don’t or can’t view the content? Is there an alternative available? Often there isn’t (please download the Flash plugin)! Big companies like Google’s YouTube and Vimeo already have made their content available through HTML5.
It’s commonly known that Flash uses a lot of memory and CPU cycles, two things you definitely don’t want on a portable (or any device for that matter) add the instability of the Flash plugin which cause 99% of the crashes of the web browsers and you have the perfect answer of not using this technology. Adobe has to fix this first before it’s usable on any device.
Like Arnold Schwarzenegger so elegantly puts it: To be or not to be? …Not to be!
Update: Apple has asked their advertising agency Chiat/Day Media Arts Lab to remove the misleading material from the promo movie.Update: Kevin Lynch, CTO of Adobe reacts on the Adobe blog regarding the Flash Player issues. Read his comments here.
Tags: Adobe, Apple, Flash, iPad
Come see our latest creation
Posted by Vincent at 9:20 - Views: 146
Today ladies and gentlemen Steve will present us some Apple hardware sizzle.
We all have an educated guess what it will be 
As predicted by numerous rumor sites the name is iPad and not iSlate. Roughly 9.5 by 7.5 inches and weights 1.5 pounds and has a 1GHz Apple A4 low-power system-on-a-chip processor.
The real question is: this thingy can do most a MacBook can. It’s positioned between a laptop and a iPhone. So it’s kinda like a UMPC (sorry!). Like the iPod Touch just uncontrolled grew in a gaming device I am curious to see how this device will evolve. We will be having a close eye on this.
Tags: Apple, Event, Hardware, iPad, Tablet
We want you!
Posted by Vincent at 10:53 - Views: 73
Hi it’s time to hit the next phase here at digitalrendezvous. As of today you can apply to become a Contributor, later this role can change to Author or even Editor depending on your effort or contribution. Here’s a short overview of the difference between Contributor, Author and Editor:
| capability | editor | author | contributor |
|---|---|---|---|
| moderate comments | |||
| manage categories | |||
| manage links | |||
| unfiltered html | |||
| edit published posts | |||
| edit others posts | |||
| edit pages | |||
| edit others pages | |||
| edit published pages | |||
| publish pages | |||
| delete pages | |||
| delete others pages | |||
| delete published pages | |||
| delete others posts | |||
| delete private posts | |||
| edit private posts | |||
| read private posts | |||
| delete private pages | |||
| edit private pages | |||
| read private pages | |||
| upload files | |||
| publish posts | |||
| delete published posts | |||
| edit posts | |||
| delete posts | |||
| read |
You will be co-responsible for making this platform a success. You have a natural interest in blogs, gadgets, computers, mobile, gaming consoles, photography, technology, music and movies and you follow the latest news about these. You have excellent English communication skills in reading and writing. If you’re interested in building a digital lifestyle platform and if you’re an escribitionist you can apply here and tell us why you’re the perfect candidate.
Tags: Author, Contributor, digitalrendezvous, Editor, Jobs
Until New Year!
Posted by Vincent at 11:43 - Views: 168
The countdown has begun to New Years Day! When the clock strikes twelve on December 31st our world grows another year older. For some, this event is no more than a change of a calendar. For others, the New Year symbolizes the beginning of a better tomorrow. So, if you look forward to a good year ahead, spread happiness and a wonderful New Year.
Let’s do this year an Irish toast:
In the New Year may your right hand always be stretched out in friendship, never in want.
Tags: Events, Family, Holidays, New Year, New Year's Day, Personal
Merry Christmas 2009
Posted by Vincent at 7:00 - Views: 373
‘T was a long time ago, longer now than it seems in a place perhaps you’ve seen in your dreams. For the story you’re about to be told began with the holiday worlds of auld. Now you’ve probably wondered where holidays come from. If you haven’t I’d say it’s time you begun. From: Tim Burton’s A Nightmare Before Christmas.
A merry Christmas to all you readers! We’re preparing for a lot of interesting things in the coming year. I hope everyone has very jolly christmas and we hope that next year will be more political and economical productive year. We will be back soon and wish you peaceful days with your friends and family.
Tags: 2008, Christmas, Events, Family, Holidays, Merry, Personal, Vacation
What the funk is next?
Posted by Vincent at 15:55 - Views: 272
iTunes future is becoming more clearer every day. It will probably evolve into a media hub in the cloud, which contains music, movies, applications, games and books. Apple was working on iTunes X, when iTunes 9.x was delivered. A lot of users where disappointed by the fact that it still wasn’t rewritten in Cocoa. But nobody said iTunes would keep it’s current form, that of a desktop application. Apple’s has been pushing HTML5 like no other. And all it’s major technologies are relying on it (WebKit): iTunes, iTunes LP, Safari, Dashboard, MobileMe, iPhone etc.
So let’s look at the evidence ladies and gentlemen: Up first, browser-based iTunes Preview. Since iTunes already relies on WebKit for rendering, it’s a no-brainer that the same content can be rendered in a modern browser.
Second, Apple has the partners/labels, content, hardware to pull this of, but more important: the infrastructure. Apple has one of the largest data centers facilities in the world, located at the east coast in Maiden, North Carolina (500.000 square feet) and one on the west coast in Newark, California (100,000 square feet). That would qualify as some whoopin ass-kicking storage volume.
Third, streaming music services like Last.fm, The Hype Machine and Lala take data away from the client and into the cloud. If the rumors are true then Apple has bought Lala. Apple loves small prices lately and Lala’s business model revolves around not just being your average jukebox in the cloud but letting your own tracks for streaming forever. 10 cents per track. $1 per album. With four major labels (EMI Music, Sony BMG Music Entertainment, Universal Music Group and Warner Music Group) on board and lots of indies (170,000 independent labels), the catalog (8 million songs) looks good. Although there are some other sources claiming it’s about the developers of Lala.
It can be a broader vision than iTunes alone (MobileMe, iWork.com) it can be the biggest cloud ambition in the tech sector!
Will iTunes go into the cloud? Probably! When? Ask Steve! But one thing is for sure Apple will bring you the next revolution in digital music.
Apple has bought Lala read more here and has also bought Quattro Wireless read more here.
