
Coca-Cola and Apple Computer on Wednesday announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website (09.08.06) across Europe, including the UK, Germany, Austria and Switzerland. Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany. Coke customers will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. However, Irish fans will have to wait until September to gain access to the new website. Promotions in additional countries across Europe will be rolling out in the coming months, the two companies said.


