
When Apple rebranded iTools to .Mac, Apple made fun of Microsoft’s .Net (.Net is Microsoft vision of an application programming framework for future Windows applications). When Apple bought NeXT, NeXTSTEP and WebObjects were part of the package deal. NeXTSTEP and WebObject were light years ahead of anything out there. The programming environment was capable of running on several different operating systems. Parts of NeXT’s software were later used as the foundation for Mac OS X. WebObjects is successful being used for the Apple Store, iTunes Store and .Mac (.Mac is Apple’s vision of easy to use Web Services).
I see .Mac as (online) software and software has to be improved and get new features over time. The development of .Mac is slacking and getting behind other services, is .Mac ever going to improve? Even Apple’s board of directors asked Steve Jobs what was going on? If you compare .Mac to Google or Yahoo you’ll soon get the picture. 1GB disk space… common Apple, that’s old school! Where’s the PHP support? Where’s the standards support? You’ll have to keep up!!! I am even considering dropping my .Mac account! 99 dollars a year for this? Sorry, Apple you’ll have to do better! But there’s light at the end of the tunnel, if we can believe the rumors. Leopard (Mac OS X 10.5) will offer loads of enhancements and even tighter integration with .Mac. I’ll sit this one out till Leopard, but if Leopard doesn’t bring any improvements I’ll definitely end my subscription and say .Njet to .Mac (njet means “NO” in russian).